Automate AI UGC with Claude + Higgsfield

Higgsfield ships an official MCP server. Connect it once and Claude can generate images and video, train reusable characters, cut long videos into vertical clips, and score a hook's viral potential — all without leaving the chat.

1. What an MCP actually is

An MCP (Model Context Protocol) gives Claude access to an external tool.

• Without it: Claude writes you a script and stops.
• With it: Claude writes the script, generates the video, and hands you the file.

Higgsfield's runs as a hosted server, so there's nothing to install and no API key to manage. You authenticate with your normal Higgsfield login.

2. Connect it (2 minutes)

https://mcp.higgsfield.ai/mcp

1. In Claude, open Settings → Connectors.
2. Choose Add custom connector.
3. Name it Higgsfield and paste the URL above.
4. Click Add → Connect, then sign in with your Higgsfield account.

That's it. Ask Claude to generate an image and it'll route through Higgsfield.

3. What it can and can't do

Worth knowing before you build a workflow on it, because a lot of write-ups online get this wrong.

Two more practical notes: generations spend your existing Higgsfield credits (same pricing as the platform), and everything runs asynchronously — Claude queues the job and polls for the result, so video takes minutes, not seconds.

4. The six tools you get

Models under the hood include Soul 2.0, Kling 3.0, Seedance 2.0, Nano Banana Pro, Veo 3.1 and Cinema Studio 3.0. Claude picks one for you, or you name it.

5. The content-engine prompt

Paste this into a chat with the connector active, fill the four brackets, and let it run. It's written to respect the 15-second cap and to score every video before you post.

You are my AI UGC content engine. Use the connected
Higgsfield MCP to generate short-form video content.

MY PRODUCT: [describe it in two sentences]
TARGET AUDIENCE: [who is this for]
GOAL: [what action should viewers take]
NUMBER OF VIDEOS: [start with 5]

For every video:
1. Brainstorm a unique content angle.
2. Write a hook that lands in the first 3 seconds.
3. Write a UGC script that fits ONE Higgsfield
   generation (15 seconds max). If the idea needs
   longer, split it into sequential clips and label them.
4. Generate the video with Higgsfield.
5. Run virality prediction on it. If it scores below
   70, rewrite the hook and regenerate once.
6. Write a caption and hashtags.

Requirements:
- Every hook must be different.
- Sound authentic, not salesy.
- Optimize for retention.
- Reveal the product naturally.
- No em dashes.

When done, give me a table with: video number, hook,
angle, virality score, caption.
Do not attempt to publish anything. I will post these
myself.

The line that earns its place is step 5. Most people generate a batch, post it, and find out later which hooks died. Scoring first means the weak ones never get published.

Prompts worth trying

• Analyze this reel and rebuild it for my product: [URL]
• Turn my landing page into 10 short-form concepts.
• Make founder-style clips instead of polished ads.
• Train a Soul character from these photos, then use her in all 5 videos.
• Cut this 20-minute video into 3 vertical clips with subtitles.

6. Getting good output

• Start with 5, not 50. Credits are real money and batch quality drifts. Find a hook that scores well, then scale it.
• One audience per batch. Mixed targeting produces mush.
• Reuse a winning angle across new hooks rather than chasing brand-new ideas every time.
• Tell it explicitly not to repeat previous angles — otherwise batch three looks like batch one.
• Watch every video before posting. AI UGC still produces the occasional uncanny take, and that one costs you more trust than the other nine gain.

Docs: higgsfield.ai/mcp · CLI: higgsfield.ai/cli. Not affiliated — I just use it.